Ready to boost revenue or start an exciting venture in furniture refinishing and DIY crafts? If you own a brick-and-mortar store or a booth, Dixie Belle Paint can help expand your business. We provide thorough training and strong marketing support to help your creative enterprise flourish. Joining our retailer family could attract new customers and strengthen your overall growth. Learn why Dixie Belle might be exactly what your business needs.

Jar of Colonel Mustard Chalk Mineral Paint with a Synthetic Chip Brush leaning against it sitting on a yellow platform with a yellow background

1. Social Media Powerhouse

With over 1.1 million DIY enthusiasts following Dixie Belle Paint Company across platforms like Facebook, Instagram, Pinterest, and YouTube, our social media reach is truly remarkable. When you become a retailer, you’ll tap into this massive, engaged community. Here’s what that means for your business: 

  • Greater Visibility: We frequently highlight and share content from our retailers, helping you gain exposure to a wide audience of dedicated crafters and hobbyists. 
  • Collaborative Opportunities: Collaborate on giveaways, live demos, and posts that highlight your unique store or booth. This approach enhances brand recognition, strengthens credibility, and attracts more foot traffic.
  • Customer Connection: Our social community loves interacting with retailers! By sharing tips, success stories, and project tutorials online, you’ll attract curious DIYers who can’t wait to visit your physical location and buy your Dixie Belle products. 

By leveraging Dixie Belle’s substantial online following, you’ll supercharge your marketing efforts without having to manage a massive social media campaign all on your own. 

An open can of Bougainvillea Terra Clay Paint with a paint brush next to it sitting on a purple table

2. Exclusive Training & Ongoing Support

One of the biggest advantages of becoming a Dixie Belle retailer is the world-class training and support that comes with it. We believe that knowledge is power, so we set you up for success right from the start: 

  • In-Depth Product Education: Learn about our different types of paint, as well as our waxes, stains, and embellishments. We’ll teach you application methods, best practices, and unique finishing techniques so you can confidently answer customer questions. 
  • Marketing & Merchandising Guidance: Gain valuable insights into store layout, product displays, workshop ideas, and social media strategies. We’ll show you how to promote your business effectively using both online and offline methods. 
  • Ongoing Assistance: Have questions or need advice months down the road? Our dedicated team is always just a phone call or email away. We’re committed to your success and will gladly help you troubleshoot challenges or brainstorm fresh ideas to keep your customers inspired. 

With this robust training framework, you’ll quickly become an expert in everything Dixie Belle—empowering you to provide exceptional service and position yourself as the go-to resource for DIY enthusiasts in your area. 

A can of Big Mama's Butta sitting next to a smaller open can that is on it's side

3. Small Business Driven & Family-Owned Values

At Dixie Belle Paint Company, we’re proud of our roots as a family-owned business, and we want our retailers to feel like part of that family. Supporting small businesses is at the heart of everything we do: 

  • Community-Centered Mindset: We understand firsthand the challenges and triumphs of running a local store or booth. Our approach is grounded in creating genuine relationships, not just transactions. 
  • Personalized Support & Care: We offer individualized guidance, celebrating the uniqueness of each retailer. You’re never just an account number—you’re a valued partner contributing to the Dixie Belle story. 
  • Shared Success: Your growth is our growth. When you excel, Dixie Belle’s brand strengthens, so we invest in resources and programs that help you thrive, stay competitive, and attract more customers to your space. 

This culture of mutual respect and collaboration is what sets Dixie Belle apart and makes our community of retailers feel truly supported at every turn. 

Two open jars of Moonshine Metallics Caribbean with a lid and a paintbrush sitting on a white and blue table

4. Comprehensive DIY Product Line

Dixie Belle Paint Company stands out because we provide a full range of premium DIY products, making your retail location the ultimate destination for customers seeking quality and variety: 

  • Multiple Versatile Paint Lines: From our beloved Chalk Mineral Paint for that classic, velvety finish to our innovative Silk All-In-One Mineral Paint for fuss-free, built-in topcoat projects—there’s a product for every type of project and skill level. 
  • Finishes, Waxes & Stains: Elevate any piece with our top-of-the-line finishing options. Your customers can choose from a range of waxes, glazes, and gel stains to achieve the exact look they’re envisioning, whether that’s rustic chic, elegant modern, or anything in between. 
  • Belles & Whistles Embellishments: This exclusive line includes stencils, decoupage papers, and more—perfect for adding those extra-special touches. Stocking these embellishments will draw craft lovers who want to let their creativity shine. 
  • Brushes & Accessories: From high-quality paintbrushes that ensure smooth, even coverage to helpful tools for detailed work, Dixie Belle’s accessories make painting easier and more enjoyable for both novices and experts. 

Having such a diverse, high-quality product range on your shelves appeals to all sorts of craft lovers—meaning more repeat visits and bigger sales for you! 

An open jar of Iron Patina Paint with a paint brush sitting on a dark colored table

5. Marketing Assistance to Stand Out

In today’s busy marketplace, effective marketing can give you a serious advantage. That’s why Dixie Belle offers robust marketing tools and strategies to help you shine: 

  • Eye-Catching Signage: Elevate your store or booth with professional, branded signs that highlight Dixie Belle products and draw in passersby. 
  • Digital Assets: Receive ready-to-use graphics, photos, and promotional materials for your website, newsletters, and social channels. These visually appealing assets help you maintain a consistent brand identity and convey professionalism. 
  • Seasonal & Themed Campaigns: Get inspiration and materials for holiday promotions, workshop themes, and limited-edition releases. These special campaigns keep your customers excited and engaged year-round. 
  • Workshops & Events: Painting classes or upcycling events invite more people into your store or booth. Use our helpful guides to plan, promote, and run workshops that highlight your expertise and Dixie Belle’s versatility.

With these resources at your fingertips, you’ll have the marketing edge you need to stand out in your community and keep your customers eager to see what’s next. 

A bar of Lemon Lime Scrubby Soap sits on a platform with lime slices and leaves surrounding it

6. Retailer Referral Incentive Program

We appreciate you spreading the word about Dixie Belle Paint Company—and we believe in rewarding your efforts: 

  • Earn Credits: Every time you refer a new retailer who joins the Dixie Belle family, you’ll receive credits that you can apply toward future orders. 
  • Grow the Community: The more businesses that carry Dixie Belle, the bigger the community of inspired DIYers. This spirit of collaboration can lead to cross-promotions, shared insights, and an even greater demand for the products you carry. 
  • Give Back to Your Local Area: By encouraging other small businesses to become retailers, you help broaden the availability of top-notch DIY resources in your region. This, in turn, cultivates a thriving local art, craft, and home-decorating scene. 

This incentive program is just one more way Dixie Belle supports you as a true partner, not just a supplier. 

Artists Brushes standing in a red cup with one lying on a red platform

7. Zip Code Protection for Elite & Premier Retailers

Dixie Belle understands the importance of exclusivity and customer loyalty in a competitive market: 

  • Secure Your Territory: Elite or Premier retailers have zip code protection, ensuring you have the exclusive right to sell Dixie Belle products within your designated area. 
  • Enhance Brand Loyalty: When customers know they can’t find Dixie Belle products at every store, they’ll seek you out specifically, driving foot traffic and repeat business. 
  • Strong Competitive Edge: This exclusivity gives your business a strong differentiation point. It makes your store or booth the go-to spot for painters, DIY enthusiasts, and those seeking premium paint options.

Elite or Premier retailers enjoy both extra credibility and peace of mind—an ideal way to further elevate your business’s reputation. 

An open container of Marigold Terra Clay Paint with a synthetic chip brush sitting next to it, propped on an orange cup

Ready to Become a Dixie Belle Retailer? 

If you operate a physical store or booth space, consider Dixie Belle Paint Company. We offer a perfect way to elevate your business if you love DIY, furniture refinishing, or creative crafts. Rely on our wide-ranging product line, robust marketing support, and family-focused community. Our comprehensive training programs help you stand out and succeed in a bustling industry.

Visit our website to complete an application to become a Dixie Belle retailer. We look forward to welcoming you to our thriving community of entrepreneurs. Here, we celebrate innovation, creativity, and high-quality products. Let’s grow together—one beautiful project at a time! Check out our blog, Survival to Success: Dixie Belle Paint Retailers Leading the Way in 2024, to learn about the journey of several Dixie Belle retailers.

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Dixie Belle Paint Company

Dixie Belle Paint Company provides a line of chalk mineral paint that is high quality, easy to use, and most importantly priced so every DIYer can create and discover the joy of painting.

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